"If it weren’t for League One, it was really at the end of its rope. How could the FA give up control of the country’s top league?" Zhuang Ge thinks that antonioni has done a good job in sports, but in some respects he really lacks a little wisdom. "It is definitely not feasible to negotiate face-to-face in Serie A without the predicament of England."
"Well, this is really" antonioni also agreed with Zhuang Ge.
"So there are two main points that we will visit in London, that is, the stadium and the broadcast!" Zhuang Ge, with a wave of his hand, decided the direction of the study tour. "It is the two biggest incomes of the Premier League companies. It is exaggerated to say that these two points can be seen as the two most prominent signs of the new Premier League!"
Chapter 131 Investigation of Premier League Model (Part Two)
After the plane landed at London Heathrow International Airport, Zhuang Ge went to the headquarters of Arsenal Club as originally planned to pay a courtesy call on Sir peter hill Wood, an Arsenal chairman.
In Britain, there are many landlords and small aristocrats who started from the industrial revolution and colonial expansion, and Hillwood’s ancestors belong to this social class.
Hillwood people belong to the kind of rich people who live by inheriting the property from their ancestors, and occasionally make some investments, and immediately sell them into cash after they get the proceeds.
Where he controlled Arsenal, although he made a profit every year, he never repaired Highbury Stadium or invested heavily in the team. Even after Wenger came here to coach Arsenal, he always lived within his means. Even the money for building a new stadium was raised by the club through loans.
In Zhuang Ge’s eyes, Hillwood’s stingy is the key to prevent Arsenal from becoming a top club. Even if Barcelona and Manchester United are famous for their youth training in the future, they will not be stingy with money, but cash-strapped Arsenal have to rob Peter to pay Paul frequently. Although the effect is good, the team’s popularity is still worse.
Who will regard a club that makes money by reselling the main players as its lifelong target?
……
Unlike Premier League club owners, Serie A club owners generally don’t ask about the details of the team, and the head coach of the Premier League team also plays the role of team manager and controls the transfer of the team.
It is precisely because of this that when Zhuang Ge tentatively tried to find out from Hilwood about the tactical arrangement of Arsenal, Hilwood regretted that he was an amateur who received dividends from Arsenal every year and had no control over the roots of the team. At the same time, he was also very gentlemanly. Please ask Zhuang Ge to take charge of Florence and show mercy in the game, so as not to make his face as an English gentleman too ugly.
Zhuang Ge certainly won’t take this old guy’s low profile seriously. Hillwood, an old fox, played a good show of dressing up as a pig to eat a tiger in last year’s Winner’s Cup final …
However, on the whole, this trip to Arsenal has made Zhuang Ge gain a lot. On the one hand, Sir Hillwood did his best to praise Florence, on the other hand, he spared no effort to meet Zhuang Ge and others’ "inspection" requirements, which did not surprise Zhuang Ge.
After all, in order to investigate the business operation mode of Premier League clubs, Zhuang Ge specially asked some questions in this regard during the conversation.
I didn’t expect Sir Hillwood to answer almost every question, but he also asked himself to help answer Zhuang Ge’s questions secretly, without considering whether he would reveal the club’s secrets by doing so.
In particular, Zhuang Ge was most interested in the experience of stadium management and video broadcasting, and he got a more detailed understanding from Hillwood at almost no cost, which made Zhuang Ge realize the abnormal saying that this is a very unified British gentleman’s demeanor. At this time, Sir Hillwood acted more like a glittering outbreak and was trying to show off his team.
Perhaps it is because the English team has been depressed for too long in recent years that the old man has some mental disorders? Zhuang Ge’s bad taste is chatting and guessing.
Zhuang Ge doesn’t know that his guess is rare and close to the truth.
Since the English team was banned by UEFA for five years, the competitiveness of English clubs in Europe has plummeted. Liverpool, which dominated the European "Red Army" in the past, has long since ceased. In recent years, English teams have achieved terrible results in Europe, and they have won two winners’ cups, one of which belongs to Arsenal.
Last May, before the game, Arsenal were extremely low-key, and they defeated Parma, which is known as the "Little World Cup". This made Hillwood, a layman in football but an Englishman, breathe a sigh of relief.
In the face of the same Serie A, but the performance in recent years is not as good as that of Parma Florence, although Hillwood is still very tight-lipped about the team’s game layout, he will unconsciously "show off in an ostentatious manner" when it comes to other topics
How’s it going? Our Premier League can get nearly 200 million pounds in five years. Do you have this treatment in Serie A? Our Premier League teams’ stadiums are all privately owned by the club. Can we commercialize your Italy?
So "show off in an ostentatious manner" overreached Hillwood, and thus Zhuang Ge unconsciously obtained many details in commercial operation.
"Sir Hillwood, I hope there will be a wonderful game tomorrow," said Zhuang Ge as he left Arsenal headquarters.
"Hehe, I hope Chairman Corleone can show mercy to your team." Chairman Hillwood said with a smile, like a sly fox.
……
The next day was the match day, because Zhuang Ge gave up disturbing the team coach and players when the game was approaching. He knew that his players needed to be undisturbed before the big game.
Make a good plan. Zhuang Ge gave up the plan to go to Highbury Stadium by bus with Florence and asked Karin to rent two Opels at the hotel desk. antonioni, kenyon and others formed an "investigation team" to go to Highbury for a "field trip" first.
Zhuang Ge and others did not drive directly into the parking lot near Highbury Stadium by car, but turned into a parking lot about 200 meters away from the stadium.
Located near Highbury Stadium in the north of London, the traffic is quite convenient, and even when there is a football match, there will be no large-scale congestion. Therefore, parking your car here is of course not whether there will be traffic jams after the game.
The main purpose of Chezhuang Song here is to visit a planned business circle around Arsenal, because next to this parking lot is the shopping mall run by Arsenal Club.
"Arsenal Mall … the British are really not creative." Zhuang Ge couldn’t help but vomit a sentence when he looked at the signboard in front of the gate.
"It’s Tony from Arsenal Mall" Karin corrected Zhuang Ge’s mistake.
"I said Karin … Arsenal and Arsenal are the same word (both are arsenal in English). How do you see that?" Zhuang Ge’s mouth twitched and looked at one side. Karin looked cool.
"Women’s intuition"
“……”
Chapter 132 Investigation of Premier League Mode ()
The real mean of Arsenal in English
However, this "Arsenal Mall" in front of Zhuang Ge is not a place to sell arms, let alone a military material warehouse. It is the Arsenal Club’s own fans and supporters who specialize in selling various production sites of the club.
Originally, in Zhuang Ge’s imagination, in 1995, Arsenal made its own commercial value, but it had just been going on for more than two years. Even if it was promoted in the Premier League as a whole, it should not be so prosperous.
However, in this arsenal shopping mall, Zhuang Ge was shocked to find that in just over two years, the development speed of football industry in England completely exceeded his imagination.
From a dazzling array of jerseys and sneakers to more integrated into Arsenal’s concept home, Italian clubs are sold in this shopping mall, and the sales in the surrounding areas are only limited to a series of "primary production" aspects such as jerseys, sneakers and posters; And more than half of the whole arsenal shopping mall is occupied by Arsenal Club to sell various products with Arsenal concept.
In fact, among these clubs in the Premier League, Arsenal is not the best one in peripheral production and sales, but it can be seen from Arsenal’s operating conditions that Premier League clubs have left Serie A teams far behind in their own peripheral production and development. Of course, there are different reasons for the management methods of football clubs in the two countries, but more of them are due to Italy’s conservatism and lack of enterprising.
Imagine if the major clubs in Serie A also launch their own peripheral products like the Premier League to create a strong business atmosphere. At this time, there is also a "Little World Cup", saying that how could Serie A fall behind the Premier League clubs in terms of team management?
Before crossing, Zhuang Ge had a certain understanding of these practices of Premier League teams, knowing that Premier League teams mainly borrowed from the experience of NBA Games in marketing and marketing, so he hired kenyon, the greatest contributor to Manchester United’s commercialization in the future, to do marketing work for Florence.
However, Zhuang Ge still thinks too simply about the market operation. First of all, the overall environment of Italy and the English League is different, and many things that can be accomplished in the Premier League will be difficult to put in Italy. Secondly, this kenyon is far from being as mature as the Manchester United CEO a few years later. Without reference, many markets in Florence are just groping for themselves; The most important thing is that Florence’s Serie A does not have the platform of the Premier League.
The Premier League broadcaster is Murdoch Flag Sky TV, which can reach most English-speaking countries through the radiation range of Murdoch media empire Premier League. At this time, Serie A is completely controlled by Italian laws. According to Italian laws, the Italian Radio and Television Corporation (RAI) is allowed to broadcast programs nationwide. This monopoly makes the Italian team’s video broadcast to a very low level, and the audience of RAI is far less than that of TV. As a result, Serie A is not as famous as the Premier League in some areas.
Being there, Zhuang Ge naturally felt different from before. This trip to London made him look at the Florence market from a new angle and had many new views.
"kenyon, do you have any new ideas?" Zhuang Ge feels that he is a "layman" in marketing, and it is better to ask this professional for his opinion first.
"Boss, what were you saying just now?" Also in thinking, kenyon obviously didn’t hear his boss’s question.
"I said, do you have any new ideas when you see this shopping mall?" Zhuang song nai to repeat it.
"Er, boss, let’s put it this way. Originally, my football club had the most luck in the market, that is, selling sneakers and jerseys. The marketing department just needed to expand the sales in this area and attract more sponsorship." kenyon realized what his boss had just asked and said, "But I didn’t realize how ridiculous my previous thoughts were until I saw Arsenal Club today."
"Manager kenyon, you don’t need to blame yourself so much. Even it’s the first time I’ve seen this scene. It’s hard to imagine that these British people would be so crazy to buy their own club products as if they didn’t spend money … just selling these peripheral products is such a big income!" Speaking to comfort kenyon is another general manager of the inspection team, antonioni.
The player was born in antonioni. Although he often travels around Europe to inspect the players, he is more focused on dealing with the team affairs because of the nature of his other jobs. Obviously, he has no spare time and energy to feel the development and changes of the football industry.
This time, antonioni was arrested by Zhuang Ge, and it was rare for him to come to London with the team and visit the Arsenal shopping mall with Zhuang Ge and others. This visit subverted antonioni’s original understanding of the Premier League team in terms of market development, which made antonioni, who has always been calm, naturally feel surprised.
"No, Giancarlo, you are a layman in marketing. It is understandable that you don’t understand these; But my head in charge of market transportation in Florence didn’t know the latest situation, which is my dereliction of duty. "kenyon didn’t accept antonioni’s expression of self-blame for his relief.
"Hehe, Manager kenyon, you don’t blame yourself so much. After all, no one is perfect, even your boss. I didn’t expect a football club to operate like this before I came here." Zhuang Ge patted kenyon on the shoulder. He shirked his responsibility and said, "What we will do next is to find out as much as possible about Florence’s lack of market operation and learn from the successful experience of Premier League operation during this inspection. We can also inspect an NBA operation model … We will earn back all the dollars lost in recent years because we don’t pay attention to the market through our own efforts!"
Chapter 133 Highbury War (1)
Due to the upcoming match between Florence and Arsenal, Zhuang Ge and others saw several fans wearing Arsenal jerseys on their way to Highbury Stadium, and shops on both sides of the street also posted patterns symbolizing the "cannon" of Arsenal Club.
Highbury Stadium Arsenal Football Club is now home.
In 1913, Henry Norris, then chairman of Arsenal, decided to move Arsenal from Planstead to North London and decided to leave the home of the team at Highbury.
After two world wars and more than ten years of ups and downs, Highbury Stadium can accommodate 35 spectators, which is a relatively "pocket" category in European football.
"Forced? You mean … "
